His love of Scruples WHITE TEA products inspired him to create the Hyper Perfect Collection
Scruples’ hair design has always been about graphic shapes enhanced by beautiful colour. Ever since the WHITE TEA Luxury Collection launched, I have wanted to create a collection for the line. I love the concept of fresh, intellectual glamour, so the notion of a product line and images inspired by rare, exotic plants was an exciting prospect for me. These photos represent classic styles with high shine and an ultra polished aesthetic. They are nostalgic, modern and timeless all at once. I always try to inject my work with one edgy element. Here that manifests in an idea of the ultra pure informed by the current fascination with health, beauty and fitness – or what I call hyper perfection.
HANNAH • Natural Level 7
BASE COLOUR • HIGH DEFINITION Color Gel – 9N
HIGHLIGHTS • BLAZING Highlighting & Color System –Pale Vanilla Blonde (Maximum Lift)
PRODUCTS • WHITE TEA Magical Serum, WHITE TEA Velvet Moulding Gloss and WHITE TEA Embrace Luxury Hold Hair Spray
TOM • Natural Level 4
BASE COLOUR • MENZ 5 Minute Haircolor – 1N
PRODUCTS • WHITE TEA Miracle Foam Leave-in Conditioner, WHITE TEA Velvet Moulding Gloss and WHITE TEA Embrace Luxury Hold Hair Spray
CHLOE • Natural Level 6
BASE COLOUR • HIGH DEFINITION Color Gel – Level 7 Golden Red
HIGHLIGHTS • BLAZING Highlighting & Color System – Warm Copper Blonde (Medium Lift)
PRODUCTS • WHITE TEA Luminous Gel, WHITE TEA Velvet Molding Gloss and WHITE TEA Embrace Luxury Hold Hair Spray